I’m a certified NLP Coach & Trainer, Time Line Resourcing® Coach and Trainer, Spiritual life coach and the founder of Sound Heart Coach, a faith-based coaching and training company supporting Muslim women. My mission is to empower Muslim women to release past trauma, negative thinking, anxiety, and inner blocks — so they can uncover their true, authentic, spiritual selves and connect to their God-given purpose. I also run the Sound Heart Academy, where I train aspiring Muslim coaches in NLP, Timeline Resourcing®, and Islamic principles to create deep, lasting transformation.

After 13+ years of working in coaching, personal development, and leading high-impact projects in the charity sector, I followed a deeper calling — to help Muslim women heal emotionally, reconnect spiritually, and step fully into their God-given purpose. My own journey took me from high anxiety and emotional disconnection to deep inner healing and spiritual realignment. That experience inspired the Sound Heart Framework: a blend of NLP, Timeline Resourcing®, hypnotherapy, and Islamic principles that support real, lasting change.

Through 1:1 coaching and practitioner training at Sound Heart Academy, I help women release emotional baggage, silence the inner critic, and return to a life of calm, clarity, and

Whether you’re a high-achieving woman silently struggling, or a coach who wants to do deeper work with your clients, this space is for you.

💬 Client Voices:

“Alhamdulilah, feel so blessed that I reached out to you. Our sessions together have been truly beneficial in exploring, understanding and letting go of some deep rooted limiting beliefs and areas of pain for me. So grateful that Allah connected our paths… Alhamdulilah it feels like a weight has been lifted off my shoulders” Client

 “Before working with Ruwayda I suffered from substantial trauma that I’ve been dealing with since my childhood.  Alhamdulilah after …working together I feel so differently in myself. Its such a relief. I’m more optimistic, more confident, I feel lighter and much more confident about the future. I am tackling triggers way differently. I have become equipped with the right tools and different exercises to do, hypnotherapy also, to get me back on track. All these tools she has given me have helped so much. I’m really excited about the future and the plans I’m making.” Client

“I feel extremely free, happy. I’m buzzing with excitement. I’ve got goosebumps but the good kind. I’m excited. I feel worthy. A huge weight has been lifted . I’m excited about life. My doubts are gone and I love Ruw.” Client

“May Allah bless you for all that you have done for me. I will be forever grateful. It has completely transformed my life” “My life has drastically changed for the better since starting with Sound Heart Healing. I feel like a new person going into the world with a whole new perspective”

My coaching and training programmes are built on compassion, structure, and deep respect for each woman’s personal and spiritual journey. You’re not just signing up for skills — you’re stepping into a movement.

If you’re ready to become a guide, healer, and empowered Muslim woman — I’d love to walk that path with you.